La Chinata

"La Chinata," a small olive oil company based in the townof Plasencia in the province of Cáceres, Extremadura.

La Chinata produces high-quality, extra-virgin olive oilusing traditional methods and has been in operation since1932. In recent years, the company has embraced digitaltechnology to improve its operations and reach newcustomers.
La Chinata has used digital technologies to create an e-commerce website (https://lachinata.es/) that allowscustomers to order their products online. This has helpedthe company expand its customer base beyond the localarea and reach customers all over Spain and eveninternationally.

La Chinata has also leveraged social media platforms suchas Facebook (https://www.facebook.com/lachinata) andInstagram to promote its products and engage newcustomers. By sharing photos and videos of its productsand the olive oil production process, the company hasbeen able to build a loyal following and generate buzzaround its brand.

Furthermore, La Chinata has implemented a digitalquality control system that allows them to track theproduction process from the olive groves to the finalproduct, ensuring that their olive oil meets the highestquality standards.
This system uses digital tools to track and monitor eachstep of the production process, from the cultivation of theolives to the bottling of the finished product.

Here are some key features of La Chinata's digital qualitycontrol system:

1) GPS tracking: La Chinata uses GPS technology to trackthe location and movement of its olive harvesters. Thisallows the company to monitor the quality and quantity ofthe olives being harvested, and ensure that they are beingpicked at the right time and under the right conditions.

2)Real-time data collection: The company uses digitaltools to collect real-time data about the productionprocess, including the temperature and humidity levelsduring olive storage and the milling process. This data isthen used to optimize the production process and ensurethat the final product is of the highest quality.

3)Quality analysis: La Chinata's quality control systemincludes regular analysis of the olive oil at different stagesof production to ensure that it meets the highest qualitystandards. The company uses a range of digital tools toperform this analysis, including spectrophotometers andgas chromatographs.

4)Traceability: La Chinata's digital quality control systemallows the company to track each batch of olive oil fromthe moment the olives are harvested to the final product.This ensures that the company can quickly identify anyquality issues and take corrective action.

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