Espressoh: Empowering Clean Beauty Through Digital Excellence

Espressoh is a trailblasing clean beauty brand that epitomises the convergence of Italian craftsmanship and digital innovation. With a steadfast commitment to simplicity, authenticity, and ethical beauty, Espressoh has harnessed the power of digital platforms, e-commerce, and social media to redefine the clean beauty landscape.

Founded in 2018 by Chiara Cascella, Espressoh emerged as a beacon of clean beauty, offering a range of makeup products that are 100% made in Italy and free from cruelty and toxins. From the outset, the brand recognised the transformative potential of digital channels and strategically embraced them to propel its mission forward.

At the core of Espressoh’s success lies its adept utilisation of social media platforms to build a robust online community. By leveraging the power of platforms such as Instagram, Facebook, and YouTube, Espressoh has cultivated a loyal following of beauty enthusiasts who actively engage with the brand's captivating content and participate in interactive campaigns.

Espressoh's e-commerce platform serves as a seamless gateway for customers to explore and purchase its clean beauty products. By prioritizing digital commerce over physical stores, Espressoh provides customers with a convenient and personalized shopping experience. Through strategic digital marketing campaigns, including targeted advertisements and influencer collaborations, Espressoh has garnered widespread attention and achieved remarkable growth in its online sales.

Espressoh’s success story serves as a testament to the transformative power of digitalization and its ability to amplify the reach and impact of a microenterprise. By leveraging digital channels, Espressoh has not only connected directly with its target audience but has also fostered an inclusive and engaging beauty community that transcends geographical boundaries.

As a good practice in the realm of clean beauty, Espressoh showcases the potential for microenterprises to thrive in the digital age. By embracing digital platforms, e-commerce, and social media, Espressoh has not only elevated its brand presence but has also effectively communicated its core values of authenticity and ethical beauty to a global audience.

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Beauty; Digital Marketing; Online Campaign; e-commerce; Social Media


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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.